Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’
Announced in conjunction with Google’s 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile.
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SEO content strategy: How to grow visits by 300% in one year
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
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Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle
The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google’s 19 years.
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Why going global is essential to your business
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign?
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Alphabet to create separate business unit in Europe to run Google Shopping
Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.
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SearchCap: Smart speaker stats, link building AI & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Report: 57% of smart speaker owners have bought something with their voice
Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant devices.
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How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
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Gloria E. Anzaldúa Google doodle marks 75th birthday of ‘Borderlands/La Frontera: The New Mestiza’ writer
Born in South Texas, Anzaldúa was American and Mexican and lived her life embracing both sides of her cultural background.
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SearchCap: Google back on Apple, Bing search for business & Bing ads with LinkedIn
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Compare 13 leading SEO platform vendors
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights a…
Apple switches back to Google search results for iOS & Mac
After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner.
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Bing Ads & LinkedIn graphs integration underway, more in-market audiences available
Artificial intelligence powering new product development for Bing Ads.
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How the Russian search market looks now
Contributor Brendan McGonigle examines shifts in the Russian search market resulting from Google’s recent move to come into compliance with Russian competition law.
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Bing for business helps organizations search smarter
Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick overview.
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The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
T…
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
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SearchCap: Improving link equity distribution, recent Google My Business updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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3 ways to improve link equity distribution and capture missed opportunities
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
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Google is making strides with Google My Business
Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.
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