SEO ranking factors: What’s important, what’s not
This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in r…
SearchCap: Bing Ads tracking, Google Home screen & Google Fred
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
Can Google Home emerge from Amazon Echo’s shadow?
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Targeting featured snippet and ‘People also ask’ SERP features
Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.
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The trouble with ‘Fred’
Columnist Kristine Schachinger argues that Google’s shift towards less transparency with SEOs and webmasters isn’t beneficial to anyone — even Google.
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Search in Pics: Google balloon statues, a Fiat Polski car & massage chair
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source:…
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Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
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SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions appeared first on Search Engine Land.
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Make user-generated content your brand’s secret weapon
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle…
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Bing Ads announces new Editor features for ad extensions
Now available: Support for scheduling and Shared Libraries for call and location extensions
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Canonical tags gone wild
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.
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Bug drops Sitelinks Searchbox from Google search results
Google is working on fixing a bug that has removed the internal site search box that typically appears with some search results snippets.
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Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
The post Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales appeared first on Search Engine Land.
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7 on-site SEO problems that hold back e-commerce sites
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
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Google local finder rolls out website mentions matching your query
After a few weeks of testing, Google is now rolling out a feature that shows local listings can surface content available on local business websites.
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Amazon just upped the ante in the battle of the virtual assistants
Smart speakers are the ‘gateway drug’ to smart home adoption.
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SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management throug…
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
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CSEs will compete head-on with Google Shopping in EU search results
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
The post CSEs will compete head-on with Google Shopping in EU search results appeared first on Search…