Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
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SearchCap: Bing Ads max clicks, link building & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads max clicks, link building & Doodles appeared first on Search Engine Land.
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The ever-increasing importance of usability and trust in link building
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.
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Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
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Google doodle honors Norwegian explorer and champion skier Fridtjof Nansen
On his 156th birthday, Google celebrates the life and contributions of this Norwegian scientist, diplomat, humanitarian and athlete.
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SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google short videos, AdWords scripts & IoT for local search appeared first on Search Engine Land.
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Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.
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6 ways IoT will make local search for SMBs scalable
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
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4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.
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Submit your SEO questions to Google for upcoming short Q&A videos
Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again.
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AdWords Scripts now available in new AdWords interface
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.
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SearchCap: Capitalizing on Google Tag Manager, Google My Business & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Capitalizing on Google Tag Manager, Google My Business & more appeared first on Search Engine Land.
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Danny Sullivan joins Google, leaves advisor role at Third Door Media
Search industry veteran journalist begins new role at Alphabet’s core business division on October 9
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All-new MarTech Today guide: Enterprise Digital Personalization Tools
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor…
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5 ways to capitalize on Google Tag Manager
If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.
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Local SEO: 7 Google My Business questions asked and answered
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
The post Local SEO: 7 Google My Business questions asked and answe…
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
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SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more appeared first on Search Engine Land.
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Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option?
The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on Search Engine Land.
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Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
The p…