SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…
The nitty-gritty paid search account health check: Part 1
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.
The post The nitty-gritty paid search account health check: Part 1 appeared first on S…
Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
The post Oculus looks to improve VR app discovery with content-based search appeared first on Search Engine Land.
Please visit …
Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year.
The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express.
The post Target expands voice-commerce relationship with Google to battle Amazon appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: ‘Yext for Food’, Google quality score & Local Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Yext begins to verticalize local business listings syndication with ‘Yext for Food’
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.
The post Yext begins to verticalize local business listings syndication with ‘Yext for Food’ appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Markets with home service ads: Service-area businesses are coming back to the local results
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.
The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first on Sear…
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
The post Quality score in 2017: Should you care? appeared first on…
Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities.
The post Google locally focused ads poised to play i…
SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools.
The post AdWords rolls out new interface to all advertisers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AMP up your call conversions: 5 things you need to know
In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track…
Please visit Search Engine Land for the full article.
Echo and Home will probably have to tell you they’re always listening — in Europe
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.
The post Echo and Home will probably have to tell you they’re always listening — in Europe appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search…
Please visit Search Engine Land for the full article.
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google’s revenue costs.
The post Investors anxious about Google traffic acquisition costs, which regulation could further increase appeared first on Search Engine Land.
Please visit Search Engine Land …
UPDATED The AdWords 2x budget change: Considering the potential impact
There are still many questions about how this sudden change will affect ad delivery and spending.
The post UPDATED The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.
Please visit Search Engine Land fo…
Faster & smarter: Moving from manual to automated SEM campaign management
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beef…
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.