Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
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Search community mourns loss of veteran link builder Eric Ward
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic…
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SearchCap: Penalty guide, Google Tag Manager scrolls & faster images
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Our ‘Ultimate Guide to Google Penalties’ launches today
Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance.
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AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
Advertisers can see how long it takes users to convert after clicking on an ad.
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From big to small: 5 free image compression tools reviewed
Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.
The post From big to small: 5 free image compression tools reviewe…
SMX East is next week! Will we see you in NYC?
Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket,…
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Google Tag Manager now has a native scroll depth tracking plugin
The new feature lets site owners track vertical and horizontal scrolling on their website pages.
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How blockchain will impact search marketing
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.
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SearchCap: Bing ads account linking, scary SEO & duplicate content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on Search Engine Land.
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Google AMP and call attribution — 5 things you need to know
AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join…
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The holidays arrived early for local marketers
The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a n…
Ignoring these 6 SEO strategies could come back to haunt you
Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
The post Ignoring these 6 SEO strategies could come back to haunt you appeared first on Search Engi…
Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
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Pl…
Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community
Selena was the first female, and youngest, Tejano artist to win a Grammy.
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Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more easily.
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SearchCap: Facebook food ordering, Google Posts automation & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on Search Engine Land.
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How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
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Google Posts can now be automated with new API support
Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts.
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Facebook officially rolls out food ordering as part of longer-term commerce evolution
Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions.
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