3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.
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Veterans Day Google doodle designed in collaboration with Google’s Veteran employee network
The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy, and Army.
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SearchCap: Local ranking factors, keyword bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Local ranking factors study finds reviews, organic SEO best practices boost local visibility
This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine.
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Are you changing keyword bids too often?
It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments.
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Search in Pics: Google top contributor summit, nautilus door lock & Android security figurine
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s 2017 top contributor summit: Source: Google+ A Google door…
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SearchCap: TripAvisor labels risky hotels, paid search trends & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Choosing a call analytics platform
Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which proje…
Four key holiday paid search trends to keep an eye on
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!
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Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content
The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort.
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SearchCap: Google news knowledge graph, fake reviews & info operator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Survey: 79 percent of consumers believe they’ve seen fake local reviews
Almost 75 percent also said they had been asked to leave a review.
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Google changes info command search operator, dropping useful links
The info search operator is the latest Google search feature to have changed, possibly for the worse.
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Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.
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Local SEO: Driving customer actions for enterprise-level brands
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.
The post Lo…
5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
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Google adds new knowledge panel to provide information about news publishers
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.
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SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match appeared first on Search Engine Land.
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Why real human users are the key to the best links for you
Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.
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Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.
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