Google Maps gets brighter UI, new category icons and more color-coding
Changes designed to make it easier to find relevant content and destinations.
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7 Google tips to supercharge your Shopping ads
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.
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Google adds new features to its job listings search tool released earlier this year
Salary, location and application details are now included directly in job listing search results.
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Understanding the interplay of SEO and a 5-star reputation
How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.
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Google News adds new referral URL source that publishers should begin tracking
Google tells publishers to add news.url.google.com to the Google News referral tracking sources.
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Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google.
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Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest.
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SEO in 2018: What’s hot, what’s not?
Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down…
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Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.
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Google Manual Actions: Frequently asked questions and their answers
Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties.
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3 strategic goals SEO consultants should fulfill
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
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3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
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Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.
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Hole punch history Google doodle celebrates 131-year-old product of German engineering
The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago.
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CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover.
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Missouri Attorney General initiates Google antitrust investigation
Focus is on consumer data collection practices and alleged “search bias.”
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