7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

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Google adds new features to its job listings search tool released earlier this year

Salary, location and application details are now included directly in job listing search results.

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Understanding the interplay of SEO and a 5-star reputation

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.

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Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google.

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SEO in 2018: What’s hot, what’s not?

Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this webinar, we’ll sit down…

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Google updates mobile product knowledge panels to show even more info in one spot

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.

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Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.

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