SearchCap: Featured snippets, SEO consistency & user experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Why consistent marketing can pay big results for small industrial manufacturers
Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites.
The post Why …
Webinar: CX in the Age of Social Media
Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020,…
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Is the featured snippet bubble bursting?
What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.
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Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor
Born in Mazatlán, Mexico, Infante helped popularize mariachi music around the world.
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SEO + UX = Success
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
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SearchCap: Google My Business, PBN links & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google My Business, PBN links & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Private blog networks: A great way to get your site penalized
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.
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Where to go next with your Google My Business listing
So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
The post Where to go next wit…
Search in Pics: Google Polish dress-up, old Urchin sign & Android winter statue
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A terrace at the Google Singapore office: Source: Twitter Urchin light up…
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SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
The new features are all available in the new AdWords interface.
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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
The post The final recrawl anal…
Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.
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Choosing an enterprise SEO platform
With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform ca…
How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
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Chinua Achebe Google doodle celebrates Nigerian writer & author of ‘Things Fall Apart’
Born in the Igbo town of Ogidi in southeastern Nigeria, Achebe would have been 87 years old today.
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Report: Smart speaker owners increasingly using them instead of typing or swiping
Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.
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Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
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Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
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