Google warns webmasters not to use misleading event markup
Google can penalize your website if you use event markup in a misleading manner.
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Looking to get out of the SEO business? Good!
The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole.
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Want to speak at SMX West? Here’s how
The agenda for our upcoming SMX West show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on March 13 – 15, 2018 at the McEnery Convention Center in San Jose, California. To increase the odds of being selected, be sure to…
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Google showing knowledge graph data in local panels
Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues.
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Search in Pics: Android candy dispenser, Google Jiu Jitsu shirt & Bing partner plaque
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Happy Thanksgiving cupcakes: Source: Instagram Android candy dispenser:…
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2-step methodology for dealing with PPC performance downturns
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust.
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Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…
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Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions
“Unlike his domesticated brethren,” writes Google, “the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.”
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SearchCap: Google printed materials, SEO migrations & development servers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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A site migration SEO checklist: Don’t lose traffic
Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible.
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How to keep your staging or development site out of the index
You generally wouldn’t want your staging site appearing in search results, so how can you prevent Google from indexing this content? Columnist Patrick Stox offers some tips.
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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.
The post Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs appeared first on Search…
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SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade appeared first on Search Engine Land.
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Google home page search box now shows you recent searches by default
Even former Google search executive Matt Cutts calls this new Google search behavior “super annoying.”
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The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018
Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and…
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Google’s all-new, quite counterintuitive guide to ad testing
The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
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When SEO isn’t your SEO problem
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.
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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
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Google Flights gets a redesign in time for the holiday season
The new design for Google Flight search makes it easier to find cheaper flights, says Google.
The post Google Flights gets a redesign in time for the holiday season appeared first on Search Engine Land.
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Google AdWords Editor updates to support budget type option for video ads & more
A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features.
The post Google AdWords Editor updates to support budget type option for video ads & more appeared first on Search Engine Land.
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