Apple launches ‘set it and forget it’ Search Ads Basic for the App Store
No keywords, no bidding with new simplified search product.
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Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info
“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.
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Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor
Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara.
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PPC agencies will play these 4 roles when automation takes over
Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients…
Links: To speed or not to speed
Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t.
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Google testing an answers carousel within the search results snippets
Publishers and webmasters might not like this new feature Google is testing.
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Secure your SMX West pass now & save big. Rates increase next week!
Don’t miss out: Your chance to lock in the lowest rate on a seat at SMX West expires next week! The West Coast’s largest search marketing conference is coming to San Jose, California, March 13-15, and we want you to join us for three days of actionable, cutting-edge search marketing tactics…
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SearchCap: Santa trackers, Google AJAX crawling & our community corner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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It’s time to change your SEO reports!
SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.
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Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources
This year’s Google Santa Tracker comes with coding games, an elf filter in the Android app and daily updates delivered via an Advent-styled calendar.
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Top 10 local search insights of 2017
From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.
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Google coding-game doodle marks 50th anniversary of kids learning to code
The Google doodle team partnered with the Google Blockly team and MIT researchers to create “Coding with Carrots,” its first-ever coding-game doodle.
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Google tests ‘notable moments’ carousel in knowledge graph cards
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
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Google will stop using the old AJAX crawling scheme in Q2 2018
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
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Introducing the Search Engine Land Community Corner
New feature to highlight the search marketing community launches today with this week’s group of SEOs honored by their colleagues at Search Engine Roundtable.
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Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.
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SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant appeared first on Search Engine Land.
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Google officially increases length of snippets in search results
Company says change is meant to provide more descriptive snippets.
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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
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Google Local Questions & Answers now rolling out to desktop search
Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature.
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