Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX
Our weekly roundup of news, announcements and events happening throughout the search marketing industry.
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SearchCap: Bing Ads call conversions, Google doodle & Google audiences
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to Android.
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Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
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Google’s new custom intent audiences and you
Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns.
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Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery
Ingenhousz also served as the family doctor for Austria’s royal House of Habsburg under the rule of Austrian Empress Maria Theresa.
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SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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The lowdown on driving app downloads with Universal App campaigns
Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.
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Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.
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Have a question about Will Ferrell? Google may show you a video response directly from him
Google is serving up selfie videos from celebrities answering frequent questions about themselves.
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Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).
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Google Lens an impressive start for ‘visual search’
While it makes lots of mistakes, it also gets lots of things right.
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Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analyti…
Twitter broadens its AMP support to include analytics
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.
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Oracle DMP adds integration with Bing Ads custom audiences
This marks the second integration for the audience targeting pilot.
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The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.
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Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
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AMP: A case for websites serving developing countries
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.
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SearchCap: Apple search ads, Google’s newest search features & latest carousel test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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