Data bug with Google Search Console’s Search Analytics report
The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.
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Google is testing images in search text ads
The test was spotted on mobile over the weekend.
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SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Are you considering call analytics software?
Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which proje…
Supercharge your email marketing with Google AdWords
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.
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3 inconsistencies in Yelp’s review solicitation crackdown
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.
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Google offers advice on how to get ready for the mobile-first index
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
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December global festivities Google doodle kicks off series of holiday doodles
Today’s doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year’s Day.
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SearchCap: Net neutrality, AdWords grants & EU licensing fees
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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European press agencies push for licensing fees for their content from Google, Facebook
It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.
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Optimizing for Hanukkah: Sometimes it’s still strings, not things
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.
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How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
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Google Ad Grants policy changes include 5% CTR minimum, up from 1%
Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.
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Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source:…
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FCC repeals net neutrality by party line vote
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.
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SearchCap: Bing & Reddit, Google travel pricing & meta descriptions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.
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Google adds price tracking features to flight search, hotel search and Google Trips
Google adds several features to help searchers plan their getaways.
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Bing announces AI-powered new ‘intelligent search’ features
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
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SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.
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