SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a …
The enterprise business of SEO: Communicating to the C-suite
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.
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Search in Pics: Google’s Velociraptor, playroom & frosty lawn
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Did you know Google has a child-like playroom?: Source: Twitter Google also…
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Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet
Longtime Google executive will transition to role of technical advisor.
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SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates appeared first on Search Engine Land.
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Google tests ‘more results’ mobile search interface and new search refinement buttons
Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”
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Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the “Holiday Retail Search Strategies” webcast on January 18.
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Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter
Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series.
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‘SEO Snippets’ — new Google video series to help webmasters & SEOs
The new series will address frequently raised issues in the webmaster forums.
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The Google Assistant SDK adds support for additional languages & more
In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.
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4 things SEO professionals should do consistently
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.
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SearchCap: Google algorithmic update, SEO reviews & mobile apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google algorithmic update, SEO reviews & mobile apps appeared first on Search Engine Land.
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Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
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How independent reviews influence Google’s trust in your brand
Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.
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The upcoming mobile app Monday: Be prepared
Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
The post The upcoming mobile app Monday: Be prepared appeared …
SearchCap: Rich results testing tool, Google AdWords images & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Rich results testing tool, Google AdWords images & Search Console bug appeared first on Search Engine Land.
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What you learn from talking with Google’s largest advertisers all day, every day
The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top insights from those meetings.
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PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
The post PPC 2017: Epic review of the biggest trends & updates in paid search appeared first on Search Engine Land.
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Google launches new Rich Results testing tool with some rebranding
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.”
The post Google launches new Rich Results testing tool with some rebranding appeared first on Search Engine Land.
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