Search in Pics: Google Christmas tree in a police box, office ski lift & who’s working
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Boulder office has a ski lift: Source: Twitter Google has a…
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SearchCap: Google expands reviews, disallows some negative reviews & top SEO columns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
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Google again showing third-party reviews in local results
Program has been in place since 2016 and involves direct, opt-in integration.
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Going organic: Our top SEO columns of 2017
Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors.
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Negative reviews from ex-employees are finally against Google’s guidelines
Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.
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SearchCap: Google images, algorithm updates & top in 2018
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
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PPC insights: Our top SEM columns of 2017
2017 marked yet another eventful year for the SEM industry, and there was no shortage of great content to guide readers through it. See which topics were most popular with Search Engine Land’s PPC community in our top 10 paid search columns of the year…
From algo to aggro: How SEOs really feel about Google algorithm updates
Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs.
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Google image search results tests new related searches box
Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile.
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Marlene Dietrich Google doodle honors the legendary actress’s career
Actress, humanitarian, star and icon gets a Google logo on what would have been her 116th birthday.
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SearchCap: Santa tracker, Google API terms & SEO metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Santa tracker, Google API terms & SEO metrics appeared first on Search Engine Land.
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Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement
Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel.
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Mind your business: Our top local search columns of 2017
Search Engine Land’s most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook’s local search capabilities.
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Unique international trends require a unique marketing approach
Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017.
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Embrace a product manager mindset to improve 2018 SEO KPIs
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities that provide measurable impact to your company’s most important goals.
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December global festivities Google doodle marks day 2 of Google’s holiday doodle series
Today’s doodle shows Google’s animated penguins celebrating the holidays with their warm weather friends.
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Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world
The two sites will be tracking Santa’s whereabouts for the next 24 hours.
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Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Execut…