How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to.
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Holiday Retail Search Strategies 2017: What worked, what didn’t
Join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off….
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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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Google My Business dashboard showing video upload section for some business owners
Some business owners can now upload videos to their local listings in their Google My Business photos section.
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Report: Google exploring sale of Zagat reviews
Might there be an Act 3 for the venerable restaurant guide?
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SearchCap: Privacy & local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How much will privacy regulation disrupt the local search market in 2018?
Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.
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SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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There’s nothing stopping climate change deniers from using Google AdWords
The latest case study on ways in which targeting algorithms determine the kinds of ads we see.
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Report: Amazon in discussions with consumer brands about ads on Alexa
CNBC report says product promotions on Alexa are already being tested.
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18 link resolutions for 2018
Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.
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Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
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New search quality raters guidelines for Google Assistant and voice search evaluations
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution.
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New Year’s Day 2018 Google doodle brings in the new year with a bright sunrise
The illustrated image includes the penguins featured in all of Google’s holiday doodle series back home on a snow-filled landscape.
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New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series
Today’s New Year’s Eve image is the third entry in the series.
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SearchCap: Google Express search promo, SEO goals & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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A year in review: Search Engine Land’s top 10 columns of 2017
We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.
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New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
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SMART goals for SEO
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.
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