Sergei Eisenstein Google doodle honors Soviet film director known as the ‘Father of Montage’
Eisenstein’s technique of editing film to create fast-paced sequences made him a cinema legend.
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SearchCap: Google AdWords app, SEO success & managing redesigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Wanted: Session ideas for SMX Advanced
We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute…
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The unique selling proposition: A key element for SEO success
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.
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Website redesigns: How to retain and improve your SEO
Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.
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Search in Pics: A pig visits Google, big teddy bear & a broken Google sign
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed…
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Google adds keyword functionality to the AdWords app
Advertisers can make more on-the-go changes.
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SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Study: 80% of Google Home results come from snippets
But they aren’t always the source of answers for Google Home.
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What’s next for technical SEO?
As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.
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3 AdWords features you’re probably underutilizing
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.
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YouTube sets stricter rules on videos that can carry ads
Advertiser brand safety concerns are driving more changes at YouTube.
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Google My Business videos not showing up on your local listing? It’s a Google bug
No, you probably did not upload your videos incorrectly to Google My Business. Google confirmed a bug with the videos now showing and is working on fixing the issue.
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SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today.
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FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.
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The Google Speed Update: Page speed will become a ranking factor in mobile search
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.
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The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search.
T…
Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, in…
10 great reasons to book your ticket NOW for SMX West!
The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason…
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