Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo
Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3.
The post Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo appear…
Customer loyalty: A key ingredient for successful local search results
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.
The post Customer loyalty: A key ingredient for successful local search results appeared first on…
Book now for SMX West — Early Bird rates expire this week!
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now! The most sophisticated SEO and SEM practitioners from across…
Please visit Search Engine Land for the full article.
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
The post Publishers turn to ads, search following Facebook’s News Feed change appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Tell Google which report you are really missing in new Google Search Console
A new button in the beta Search Console explains why all of the old reports have not been migrated yet.
The post Tell Google which report you are really missing in new Google Search Console appeared first on Search Engine Land.
Please visit Search En…
Are you getting credit for all of your organic visits from GMB?
Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.
The post Are you getting credit for all of your organic visits from GMB? appeared first on Search …
Search Engine Land’s Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine L…
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
The post Insights from our 2017 holiday retail survey appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SearchCap: Google local news, voice search usage & Facebook content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google local news, voice search usage & Facebook content appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold
A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales.
The post Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold appeared first on Search Engine Land.
Please visit Search Engine La…
Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.
The post Survey: People becoming less inhibited about using voice search in public appeared first on Search E…
Back to the basics: Beyond ranking factors
Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution.
The post Back to the basics: Beyo…
Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’
Penfield’s research in brain mapping led to groundbreaking advancements in the treatment of epilepsy.
The post Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’ appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Bulletin: Hyperlocal news, Nextdoor competitor or both?
Google has already proven it can crowdsource local content at scale through its Local Guides program.
The post Google Bulletin: Hyperlocal news, Nextdoor competitor or both? appeared first on Search Engine Land.
Please visit Search Engine Land for t…
5 New Year’s resolutions for your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.
The post 5 New Year’s resolutions for your PPC campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
The post Facebook updates branded content policy to clarify what qualifies as content appeared first on S…
Search in Pics: Google bison, bowling balls & game controller tables
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Meet the Google bison: Source: Twitter Game controller tables at Google…
Please visit Search Engine Land for the full article.
Marin: Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting.
The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.
Please visit Search Engine Land for …
SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Looking at marketing automation platforms? We compare 14 vendors
Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced…
Please visit Search Engine Land for the full article.