SearchCap: Google Assistant updates, search referral growth & marketing efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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3 ways to revitalize your digital marketing program
Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.
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Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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Search in Pics: Google’s Captain America, a mural at Google & a shiny Google slide
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. This Googler dressed up as Captain America: Source: Instagram What did they…
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
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SearchCap: New Google AdWords keyword planner, Yelp ads & audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: New Google AdWords keyword planner, Yelp ads & audits appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Auditing customer reviews for organic traffic growth without losing speed or attracting penalties
Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic.
The post Auditing customer reviews for organic traffic growth without lo…
Want to speak at SMX Advanced? Here’s how
The agenda for our upcoming SMX Advanced show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, June 12-13 at the Bell Harbor International Conference Center in Seattle. To increase the odds of being selected, be sure to read the agenda….
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AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.
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Personal agents. Voice search. Chatbots. Check out the SMX West keynote.
It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers. Search is powering…
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Are Yelp ads worth paying for? How to figure it out
Contributor Joy Hawkins isn’t sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.
The post Are Yelp ads worth paying for? How to figure it out appeared first on Search Engine Land…
SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Making your first AMP Story: Google’s answer to Snapchat and Instagram
With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend.
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Law firm that used contest to solicit Google reviews sees all but one disappear
Incentivizing reviews individually or ‘in bulk’ is a bad idea.
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Latest updates to Gboard for Android include a ‘search all media’ feature
Reports indicate the latest refresh for the Google-designed keyboard comes with a new interface that allows users to search all categories.
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What does it mean to be Agency of the Year?
How the 2017 SEO and SEM Agency of the Year Search Engine Land Awards winners approach success and what the recognition has meant to their agencies.
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Google’s growth in online local reviews continues to dominate, but…
Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.
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Google to move more sites to mobile-first index in coming weeks
Google plans to roll more sites into the mobile-first index in the near future. Are you ready?
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Google Search Console blocked resources report had processing error
You may notice decreased counts of pages with blocked resources in Google Search Console. Google has fixed it, but the reports may be off for your site.
The post Google Search Console blocked resources report had processing error appeared first on Sea…