Keeping up with technical SEO
Remember the phrase “peak oil” that was bandied about by doomsayers just a few short years ago? The notion that the world was about to imminently run out of oil, and that would be the end of cars, planes and trains and everything else that runs on petroleum? “Peak oil” today…
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SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Study: 11 voice search ranking factors analyzed
Some of the findings confirm and some upend conventional wisdom.
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Unit economics: The foundation of a good SEM campaign
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.
The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.
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Multifaceted featured snippets begin rolling out in Google search results
Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries
The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Search Engine Land.
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Rand Fishkin leaves Moz, announces a new start-up
After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.
The post Rand Fishkin leaves Moz, announces a new start-up appeared first on Search Engine Land.
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SearchCap: Google right to be forgotten, Google Word Coach game & German ruling
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google right to be forgotten, Google Word Coach game & German ruling appeared first on Search Engine Land.
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Can you predict what the future holds for your inbound links?
Gazing into her crystal link building ball, columnist Julie Joyce says it’s hard to tell if your links will even be in place, much less be effective, in the future.
The post Can you predict what the future holds for your inbound links? appeared first …
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
The post An easy way to see if Google thinks your webpages are keyword relevant appeared first on Search Engine Lan…
German court: Google has no ‘duty to inspect’ websites for illegal content before displaying
The court held that Google can’t be held liable before being notified of a ‘clearly recognizable violation’ of individual rights.
The post German court: Google has no ‘duty to inspect’ websites for illegal content before displaying appeared first on Search Engine Land.
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Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google
New report from Google digs into three years’ worth of data on removal requests and exposes the delisting criteria.
The post Law and reputation firms generate 21% of Right to Be Forgotten delistings, says Google appeared first on Search Engine Land.
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Google Word Coach, a fun word game in the search results
Google added a new feature to help non-English speakers expand their English-language vocabulary.
The post Google Word Coach, a fun word game in the search results appeared first on Search Engine Land.
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SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Keeping your edge sharp with AdWords
These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing pages, Purchases on Google, updating the AdWords Keyword Planner and more. But factor in the increasing prevalence of machine learning an…
Just 2 weeks until SMX West! Register now & save $100
We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you? We’ll equip you with…
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In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.
The post In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines appeared first on Search Engine Land.
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6 smart e-commerce lessons to boost local business
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.
The post 6 smart e-commerce lessons to boost local business appeared first on Search En…
Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report
No need to worry, the Google Search Console crawl stats drop last week was indeed a bug.
The post Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report appeared first on Search Engine Land.
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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
The post Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed appeared first on Search…
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Winter Olympics Day 17 Google doodle marks the end of the 2018 games
Google has posted a new doodle every day for its Winter Olympics series.
The post Winter Olympics Day 17 Google doodle marks the end of the 2018 games appeared first on Search Engine Land.
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