Inside the judging chamber: 21 tips for crafting impressive awards submissions

What the Search Engine Land Awards judges look for when reviewing and scoring entries in the annual competition to reward the most innovative and impressive search marketing campaigns.

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Last chance: SMX West kicks off next week. Be there!

SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You’ll leave stocked with fresh inspiration and the actionable tactics you need to get the job done. SMX is…

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Get inside your customer’s head: A guide to writing irresistible calls to action

Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.

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Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital

An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.

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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

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Search in Pics: Google Dublin snow, dog racing & Noogler handbook

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Dublin got some snowy weather: Source: Instagram Source: Instagram…

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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission

Four months in, 19 rivals say too little has changed.

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