New MarTech Today guide: Integration Platform as a Service (iPaaS)

Enterprise demand for a more effective way to integrate martech applications is fueling the growth of integration platform as a service (iPaaS) solutions. These cloud-based tools act as integration “hubs” that connect software applications deployed in different environments (e.g., cloud vs. SaaS…

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Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console

SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works

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Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join…

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SEO for multi-language websites: How to speak your customers’ language

Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.

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Why we need to fight fake reviews

As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young.

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All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the…

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Community Corner: Spotlight on Search Engine Land Award Winner DAC Group

An interview series highlighting 2017’s award winners: A look at the work they accomplished and the results they achieved.

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To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

Publishers are being asked to manage the consent process on behalf of Google.

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Search in Pics: Google Home donut truck, alligators at the GooglePlex & celebrating St. Patrick’s Day

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Home Mini donut truck: Source: Twitter Alligators at the GooglePlex:…

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