The power of podcasting: SEO keyword angles
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.
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P…
7 ways to increase mobile engagement
The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates.
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SearchCap: EU domains at risk, mobile page speed & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Recruitment SEO: How to create a well-optimized career section on your site
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.
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UK webmasters prepare for #Brexit – the EU is coming for your .eu domains
You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.
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Mobile speed case studies: Push for faster page loads
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning.
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Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source:…
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SearchCap: Bing Ads CPC, SEO platforms & software & search volume
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Compare 16 leading SEO platforms
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights a…
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”
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Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases.
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Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?
The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community.
The post Is your SEO/SEM soft…
SearchCap: Bing Ads Editor update, Waze local ads & Google air quality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads Editor update, Waze local ads & Google air quality appeared first on Search Engine Land.
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To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.
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You can now add your business description in Google My Business
Add a business description to your local knowledge panel in Google My Business.
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Google adds air quality data in search results
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level.
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Waze launches ‘Local’ ads primarily aimed at SMBs and franchises
Waze has 100 million active users who spend an average of 11 hours per month in the app.
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Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle
The 18th century writer of ‘The Art of Cookery Made Plain and Easy’ is featured with a special Google logo.
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Bing Ads Editor getting support for account level ad extensions
Initial support is limited to callout extensions.
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SearchCap: Hijacking Google results, Google Maps languages & link snobs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Hijacking Google results, Google Maps languages & link snobs appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.