Power up your B2B remarketing campaigns with 4 killer tricks
Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out.
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4 hreflang tag errors Google corrects for you
Can we fix it? Yes we can! Do we need to? Contributor Patrick Stox says it may not be worth your time to fix hreflang tags since Google is probably fixing them for you.
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Chrome tests showing themed search suggestions based on Google search history
Chrome uses past Google searches to show a set of search suggestions about what you might be researching.
The post Chrome tests showing themed search suggestions based on Google search history appeared first on Search Engine Land.
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New Google Search Console adds Search Appearance filters and more
You can now filter your Google Search Performance reports by Rich results, AMP non-rich results, AMP article, job listings, and job details
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Google officially rolls out ‘More results’ search button on mobile
After confirming it was testing the ‘More results’ button earlier this week, Google tweeted an official announcement about its launch today.
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SearchCap: PPC shopping ads and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
The post How to outdo the PPC robots in shopping ads appeare…
SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check appeared first on Search Engine Land.
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Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.
The post Does Cambridge Analytica have your info? Here’s how to check appeared first on Search Engine Land.
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Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
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Become an SEO rock star: Evolve your SEO skill set
Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game.
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Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
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Omar Sharif Google doodle honors actor from classics like ‘Lawrence of Arabia’ & ‘Doctor Zhivago’
The artwork for today’s doodle was created by doodler Sophie Diao.
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Google tests showing two Shopping ad carousels on mobile
The test features Google’s Showcase Shopping ads and traditional product listing ads on one result.
The post Google tests showing two Shopping ad carousels on mobile appeared first on Search Engine Land.
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SearchCap: Google drops paginated results, small business agency use & Google local services menu
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google drops paginated results, small business agency use & Google local services menu appeared first on Search Engine Land.
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Google My Business expands menu editor to support service menus
You no longer need to be a restaurant to add your menu of services to your Google local listings.
The post Google My Business expands menu editor to support service menus appeared first on Search Engine Land.
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How to align SEO and sales teams so everyone benefits
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time.
The post How to align SEO and sales teams so everyone benefits appeared fi…
10 great reasons to attend SMX Advanced
The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the…
Google is officially testing “more results” button to load more search results
Instead of clicking to the next page of the Google search results, Google is testing a way to load more results on the same page.
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SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute
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