How to regain trust lost by bad business listings
Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings.
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SearchCap: Google earnings, fake online reviews & paid search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.
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Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues.
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So many paid search campaigns, so little time. Here’s how to stay ahead of it all.
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns.
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SearchCap: Voice speaker ads, link building & Earth Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Voice speaker ads, link building & Earth Day appeared first on Search Engine Land.
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Sharpen your digital marketing skills with an SMX Advanced workshop
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there. Join us in Seattle on Monday, June 11, for a deep dive into one of six […]
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Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.
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Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
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Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
“Every single individual matters, every single individual makes some impact on the planet every single day,” says the renown ethologist and conservationist.
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SearchCap: Google algorithm update, changes to autocomplete & regional content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google confirms rolling out a broad core search algorithm update earlier this week
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.
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Google expanding types of predictions they remove from autocomplete
The autocomplete search function saves 200 years of typing time every single day.
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Hreflang tags: How to serve correctly regionalized content
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations.
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Search in Pics: YouTube Space replica, Google Maps art & baby shower cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps…
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SearchCap: PPC policies, Google Assistant failovers & voice interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: PPC policies, Google Assistant failovers & voice interfaces appeared first on Search Engine Land.
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Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
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Sarcasm aside, how strict PPC advertiser policies may actually benefit us
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago.
The post Sarcasm aside, how strict PPC advertiser policies may actu…
Google Assistant sometimes uses AccuWeather when their weather service fails
When Google’s first party responses are not available, Google may ask if you want to use a third-party service.
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SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google new video ad format, SEO checklists & more appeared first on Search Engine Land.
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