Hooray! Google My Business descriptions are back
Contributor Joy Hawkins points out GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.
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Google involved in Supreme Court case that may change class-action damages awards
The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools.
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Is responsive web design enough? (Hint: No)
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
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SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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First look! Here’s what you can expect at SMX Advanced
SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it…
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First batch of Google mobile-first indexing notifications goes out today
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.
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Johann Carl Friedrich Gauß Google doodle honors mathematician known as the ‘Prince of Mathematicians’
The celebrated mathematician made contributions across several mathematical fields.
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How to use a podcast to create smart and usable content
In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how.
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Google announces new job posting guidelines & requirements
Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.
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SearchCap: Voice assistant study, SEO audits & PPC budgets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Voice assistant study, SEO audits & PPC budgets appeared first on Search Engine Land.
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Surefire tactics to get the most value out of budget-limited campaigns
Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend.
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The first steps of your SEO audit: Indexing issues
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.
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Search in Pics: Parrots at Google, VHS tape library & scary client masks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet at…
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Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers’ answers, the other drills into Google’s data sources for 22 verticals.
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SearchCap: Local search ads, Intent keywords & The Flying Housewife
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
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Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.
The post Intent-based keyword research: Le…
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname ‘The Flying Housewife’ after becoming the first woman to win four gold medals in a single Olympics.
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SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.
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