Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
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Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
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Google AdWords new responsive search ads can show 3 headlines
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.
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Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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Search in Pics: Google’s Greatest Talent show, a human-sized bird cage & Google’s Emmy
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google…
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
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Where to find ideas for content your audience will love, look at and link to
If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.
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SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google updates recipe markup for Google Search & Google Assistant
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.
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Georges Méliès Google doodle pays tribute to visionary French film director with first-ever VR doodle
Today marks the 1912 release of Méliès’s famous film, “À la conquête du pôle” (“The Conquest of the Pole”).
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AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features.
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How to turn a boring email into an irresistible link pitch
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.
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Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
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SearchCap: Crawl budget, content development & shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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The ultimate guide to bot herding and spider wrangling — Part Two
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.
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Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
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SearchCap: Google My Business dashboard & API, class action awards & clickbait
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google launches new Google My Business API, new dashboard to manage multiple locations
Now a single registered account on GMB will be able to manage an unlimited number of locations.
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Let’s face it — clickbait works. Here’s how to use it to your advantage
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
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