DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
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SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads rolls out In-Market Audiences to all US advertisers
Now out of pilot with over 170 audiences determined to be in buy mode.
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What’s the difference between content optimization and SEO?
The keyword is still relevant, but SEO has become more complex.
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AdWords notes have arrived: How to get started
Easily add notes about changes, testing details and results and more in the new AdWords interface.
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How to create catchy, effective subject lines for link outreach
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.
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Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.
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SearchCap: Google Maps test, EU copyright reform & image SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.
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Two weeks until SMX Advanced. Lock in your ticket now!
Advanced SEO and SEM tactics. Expert speakers. Exceptional networking. Join us in Seattle June 11-13!
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EU’s disruptive ‘copyright reform’ moves closer to passage
Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet companies.
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S.P.L. Sørensen Google doodle doubles as a quiz for pH levels of food, soap & batteries
The Danish chemist is known for the pH scale he invented to measure acidity and alkalinity levels.
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Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
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SearchCap: Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.