Category: Search Engine Land

Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.

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The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives conversions.

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Contributor Dave Davies deconstructs a new Google patent that covers how machine learning can predict a ranking signal value when the value is unknown.

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Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.

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Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.

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Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Contributor Frederick Valleys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results.

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Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results.

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How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.

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Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle.

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Google clarifies that if you have a fast site, making it faster “won’t change things” with your rankings specific to the upcoming Speed Update.

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Google clarifies that if you have a fast site, making it faster ‘won’t change things’ with your rankings specific to the upcoming Speed Update.

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Now you can get 16-months of Search Analytics data in the Data Studio, Search analytics API and the beta Search Console reports.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external links and direct organic visitors to important, converting pages.

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SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.

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