SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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SEMPO announces new board of directors for 2018-2020
Here are the 15 new members of the board of directors for the search marketing organization.
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How to implement an Account-Based Marketing strategy
Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts.
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The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
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SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.
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SEO & SEM experts are coming to NYC! Are you?
Meet your first eight search marketing mentors.
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Google may notify you when your local business listing goes live in Google Maps & Search
A new notification from Google My Business will tell businesses when their local listings go live.
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Google tests location tab for hotel knowledge panels
Need help finding a great hotel based on what you can do near that hotel? Google is testing a location tab that shows you just that.
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Kurt Masur, the German conductor, gets a Google doodle
Google logo honors one of the last old-style maestros, Kurt Masur.
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Google Assistant gets more helpful
The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.
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SearchCap: Google Image search, Google AMP Stories, picking link partners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Image search updates referrer URL to help publishers track image search traffic
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready.
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Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers.
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Google expands job search to the UK
After launching Google job search features a year ago in the US, Google has expanded it to the UK and several other countries.
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SearchCap: Ask an SMXpert, Stone Temple acquired, Google mobile results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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