SearchCap: Google simplifys targeting controls, Google headed back to China & more stories not about Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
Live Webinar: Tuesday, August 7, at 1:00 PM ET (10:00 AM PT)
Please visit Search Engine Land for the full article.
Google is deprecating adsenseformobileapps.com to exclude apps from Google Display campaigns
It will not be possible to keep mobile Display ads from showing on apps. There are fine tuning options to control what kinds of apps ads show in.
Please visit Search Engine Land for the full article.
Google to yank advertisers’ option to exclude all mobile apps from display campaigns
It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.
Please visit Search Engine Land for the full article.
Do you have a leaky lead generation funnel?
Want your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.
Please visit Search Engine Land for the full article.
Report: Google plans to re-enter China with government-approved search app
Company reportedly has been meeting with officials and developing prototype search apps that comply with Chinese censorship demands.
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SearchCap: Google algorithm update, survey says SEO not popular, Bing guide & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Survey: SEO rated the ‘least popular digital marketing channel’
Only 44% of businesses said SEO was a part of their digital strategy.
Please visit Search Engine Land for the full article.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
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Google Post Insights shows you how well your Google Posts are performing
Now you can see how well, or poorly, your Google My Business Posts are doing in search and Google Maps.
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Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.
Please visit Search Engine Land for the full article.
SearchCap: Google adds dataset schema, Bing maps update, HTTP status code guide & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Google search adds dataset schema support to search results
Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets.
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Google adds deep breathing exercises to search results
Google wants their searchers to take a breather with this new relaxing search result.
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You need 23 keywords in a blog post to rank well. Not.
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.
Please visit Search Engine Land for the full article.