Category: Search Engine Land

Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it’s time to implement a conversion rate optimization campaign. Here are four tools to help.

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Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.

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Join us on Tuesday, August 21, 2018, at 1:00 PM EDT (10:00 AM PDT)

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The new featured snippets provide aggregated access to additional sources about a search query.

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Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

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Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.

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These five tactic-rich keynotes will enhance your SEO & SEM.

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Amazon’s ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.

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With the new “math mode” in Bing’s Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap of a picture.

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Google brings more features from the old version of Google Search Console to the new beta version.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.

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Live Webinar: Tuesday, September 18, at 1:00 PM ET (10:00 AM PT)

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The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata.

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With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.

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