SearchCap: GMB gets new ‘veteran-led’ attribute, smartphone shopping survey, SEO nerds & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches
Over 90 percent of survey respondents also said they were likely to click on the first set of results.
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5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.
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SearchCap: Ad strength debuts in Google Ads, new Bing spotlight, query data removed from GSC & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Why websites should be using HSTS to improve security and SEO
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
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Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.
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Get started with marketing automation–learn the terms you need to know
Your cheat sheet to demystifying marketing automation.
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‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors
Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic.
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Case study: The tale of two internal link tweaks
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.
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Google Search Console query reports now exclude ‘anonymous query’ data from chart totals
When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals.
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SearchCap: Managing multiple GMB listings, malicious content take down & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search in Pics: Google’s C-3PO, liquid marijuana & hand painted G logo
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SearchCap: SMX East benefits, US wireless carrier report, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier
Carrier saw an average ranking position of 1.9 for product queries and 5x better conversions than other channels.
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The ultimate guide to using Bing Webmaster Tools – Part 4
In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance.
Please visit Search Engine Lan…