Google responds to large ad fraud operation that utilized more than 125 Android apps
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
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SearchCap: Bing Search Ads with LinkedIn data, Google cache bug resolved & cross channel attribution
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Paid Search Tactics That Drive Quality Inbound Calls
Live Webinar: Tuesday, October 30, at 1:00 PM ET (10:00 AM PT)
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Google fixes the cache 404 issue with mobile-first indexing
After several months, Google has fixed the bug that caused the cache page to fail to load.
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Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
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6 of the best social listening tools for 2019
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2019.
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SearchCap: Bing Ads conversion reporting, Google local pack booking & Apple search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst.
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Bing Ads changes when conversions are reported
The change applies to conversion and assist reporting.
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Google local pack now showing book, schedule buttons for some businesses
Google is now pushing booking and scheduling services in the local results through Reserve with Google.
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SEO agencies – Important questions to ask before choosing one
Protect yourself from a negative experience by following these tips.
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SearchCap: Reporting delays in Google Search Console, navigate in search & structure data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Why does structured data matter for SEO?
Learn why now is the time to optimize your structured data.
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‘Navigate’ query prompts Google to ask, ‘Where do you want to go?’
A new one-box answer now gives you quick access to driving directions in Google Maps.
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‘Navigate’ query prompts Google to ask, ‘Were do you want to go?’
A new one-box answer now gives you quick access to driving directions in Google Maps.
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Google Search Console reporting currently delayed
No need to panic, these reporting delays have no impact on your search rankings.
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SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
5 ways ignoring SEO could affect your bottom line
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.
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