Yelp vs Google: How they deal with fake reviews
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Google wants to hear from SEOs on the search result listings
Here is how to give Google your two cents on the search result listings.
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SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Best practices for tag management and governance
Live Webinar: Thursday, November 8, at 1:00 PM ET (10:00 AM PT)
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The impact of ‘close variants’ in exact match types
A look at 4 ways Google Ads Scripts can help restore control for some advertisers.
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Bing Ads launches the ability to create recurring IOs
Recurring insertion orders are designed to streamline the IO process.
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Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
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SEO for holiday shoppers
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.
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Now you can segment Google Ads store visits by ‘new vs. returning’ visitors
Get a better understanding of the types of visitors campaigns are driving in-store.
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SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing adds election information, redesigns image search, provides NFL answers, and word of the day
Bing highlights some search features that are popular during the upcoming season.
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How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
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How to navigate Amazon’s sponsored brand ads updates
How have Amazon’s changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
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SearchCap: Google home page, hotel redesign and Bing intelligent search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Drive SEO results with artificial intelligence
Are you using the right data?
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Expert testing strategies for both low and high volume PPC accounts
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.
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Google launches new design for hotel search results
After months of testing, Google has released a new design for the hotel search results.
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Google.com mobile home page no longer just a search box, now shows Google Discover feed
Your mobile Google home page now shows Google Discover by default.
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Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.
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Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold.
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