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SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit.
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PPC toolkit expands with Bing Ads Scripts’ cross-account operations
Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.
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Google Search Console experiments with domain properties
As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.
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Google Search Console experiment for domain properties
As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking property sets with domain properties.
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Could Google Alerts spam hurt your SEO?
Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.
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SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.
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Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
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Google Ads intros new ad position metrics
Four new metrics provide better indications of where your ads appear on the search results pages.
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SearchCap: Go Vote, Bing crawler, Bing Ads targets & Google local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads launches Performance Targets to track goals across campaign groups
Monitor how campaigns are performing against shared performance targets in the Bing Ads UI.
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Verdict is in for CEO involved in forging court order over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.
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Limited time: Lock in exclusive savings to SMX West
Super Early Bird pricing expires soon! Get proven, actionable search marketing tactics from the experts.
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Google local reviews study shows 74% of businesses have at least one review
Check out this new study on Google local reviews from the BrightLocal team.
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Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
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