Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
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SearchCap: Bing in SwiftKey, Google My Business API & Intent Lab search insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing teams up with Intent Lab to add deeper AI-powered insights to search
The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey.
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Google keyword match type tournament: Place your bets on Exact
The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords.
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Here’s how to monitor for negative SEO
Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
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SearchCap: Local SEO report, Google Maps spam report & following Googlebot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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7 ways to use dynamic content and multiply your conversions
Understanding how dynamic content works is easy. Implementing it can be much trickier.
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Here’s what happened when I followed Googlebot for 3 months
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links.
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Why Disney, Microsoft and Home Shopping Network attend SMX West
SMX has it all. Actionable, tactic-rich sessions. Expert speakers. Join us in San Jose.
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SearchCap: Google Search Console changes, Google Image design & Russia penalties
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Please visit Search Engine Land for the full article.
Back to basics: How to capitalize on site search insights
Website visitors are leaving many insightful data clues so use them to enhance your content development plan.
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Google Search Console updates index coverage report for mobile-first indexing & warns about replacing old reports
Google has made a couple changes within Google Search Console. Here is your update.
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Google Search Console updates index coverage report for mobile-first indexing and warns about replacing old reports
Google has made a couple changes within Google Search Console. Here is your update.
Please visit Search Engine Land for the full article.
Technical SEO in the wild: Real-world issues and fixes
A website has a lot of moving parts that affect one another and sometimes a tiny little change can cause a huge problem.
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