Category: Search Engine Land

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files.

Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

There’s a reason search ads resonate with users — even when they know they’re ads.

Please visit Search Engine Land for the full article.

Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.

Please visit Search Engine Land for the full article.

Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?

Please visit Search Engine Land for the full article.

Google is helping webmasters and SEOs on New Years and other holidays.

Please visit Search Engine Land for the full article.

Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible.

Please visit Search Engine Land for the full article.

This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.

Please visit Search Engine Land for the full article.

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.

Please visit Search Engine Land for the full article.

Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.

Please visit Search Engine Land for the full article.

Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.

Please visit Search Engine Land for the full article.

The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.

Please visit Search Engine Land for the full article.

For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.

Please visit Search Engine Land for the full article.

The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.

Please visit Search Engine Land for the full article.

Email is the most important tool marketers have for communicating with their clients and prospects.

Please visit Search Engine Land for the full article.

Sometimes it is a good idea to keep it simple with your web pages.

Please visit Search Engine Land for the full article.

Here’s a roundup of the most read paid search columns this year.

Please visit Search Engine Land for the full article.

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

Please visit Search Engine Land for the full article.