Category: Search Engine Land

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Mobile organic clicks on declined roughly 10 points between 2016 and 2018.

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In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don’t opt out.

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Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms.

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Let’s bring developers into the search engine optimization conversation and community so sites are built for efficient indexing from the get-go.

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Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Your cheat sheet to demystifying marketing automation.

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The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns.

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Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search.

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The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019.

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Gain actionable SEO & SEM tactics at an affordable price — Save up to $300.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

An update on where the AMP project stands today offers insight into whether it’s worth adopting for your own website right now.

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To stay on top today, you need to be diligent in assessing your site’s usability and the quality of its content.

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The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.

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Defendant firm had falsely represented that it was acting on behalf of Google.

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Improved process will make it easier to set up service areas on GMB.

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Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.

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