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Thursday, February 21, at 1:00 PM ET (10:00 AM PT)
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SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google enables ‘join waitlist’ for restaurants
Functionality is provided by DineTime as part of Reserve with Google.
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Google tests ads in Assistant results
With the Assistant now on a billion devices, the move was inevitable.
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Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
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SearchCap: Google Ads click share, shopping ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google Ads bringing click share to Search campaign competitive metrics
The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.
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SearchCap: Bing Ads targets, Google AMA & Google Maps AR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Is Google Maps what augmented reality has been waiting for?
AR walking directions could be a breakthrough application for the industry.
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Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
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Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’
Learn about the latest SEO trends.
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Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
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How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
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How to choose a location data provider
More than 20 questions to ask location-intelligence companies.
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