Category: Search Engine Land

Train your teams, boost company morale, and unlock exclusive group discounts!

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Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators.

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In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.

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A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully.

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Live Webinar: Thursday, February 28, at 1:00 PM ET (10:00 AM PT)

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The agenda for our upcoming SMX Advanced show is live and we’ve opened up our speaking pitch form for select sessions of the show.

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The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation.

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There are thousands of Skills and Actions but very few people are using them.

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How human creativity and AI-based automation make a winning combination

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Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC.

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At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.

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The updated reporting grid also includes an Added/Excluded keywords column.

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Live Webinar: Tuesday, February 26, at 1:00 PM ET (10:00 AM PT)

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The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue.

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In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API.

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Google Shopping product panel adds for “details”, “reviews” and “stores” options.

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Google giveth, and Google taketh away — or moveth. And the search giant is emailing Search Console users about these upcoming changes.

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This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance.

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The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West.

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