Category: Search Engine Land

Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.

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Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT)

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Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.

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Pointy offers a way to gain more SEO visibility and compete with Amazon.

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Goodbye property sets and hello domain properties, a new automated way to aggregate your whole site’s data into one Google Search Console view.

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Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.

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Advanced SEO & SEM tactics, career-defining networking, and the 5th annual Search Engine Land Awards!

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The business name is also shifting.

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We’re working on a refreshed version of this SEL stalwart, and we need your input and experience.

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Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.

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Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics.

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Google says you can download the data from the interface or the API before they turn it off completely.

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A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session.

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Content silos negatively affect both the browsing and searching experience which often results in lost sales.

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Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it.

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How to create landing pages that convert.

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Google said it will take feedback into consideration.

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See how your site stacks up against competitors, get recommendations for improvement.

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The company is also adding local search suggestions in Messages.

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With few exceptions, brands suffered diminished credibility in UK study.

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