Category: Search Engine Land

With the vast number of apps available, your marketing strategy needs to focus on optimizing so consumers can find your app.

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Why AI is a ‘must-have’ for marketing campaign management

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Surveys suggest there’s still considerable room for growth.

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The interface makes it easy to build queries for reporting.

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Make sure you richen up your pages so they benefit from showing images in the Google search results snippets.

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Live Webinar: Thursday, Mar 26, 1:00 PM ET (10:00 AM PT)

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Don’t try to trick Google with fake dates in your content, it can back fire.

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This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well).

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Keep Amazon’s impression share in perspective because it shouldn’t directly drive strategy, but rather provide context around the advertiser competition in your market.

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Data solutions to speed and heighten your marketing effectiveness.

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Stop optimizing for Domain Authority; it has no impact on Google rankings.

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A search click is not just a click. It’s a consumer on a purchase journey.

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Available on Pixel phones, it will be rolling out to other Android and iOS users in the near future.

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Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.

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Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.

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A conversation with Moz’s Russ Jones about what’s changed.

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Google has tested similar units in the past on YouTube and in Q4 2018.

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Though Google’s John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly.

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Live Webinar: Thursday, Mar 14, 1:00 PM ET (10:00 AM PT)

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Yelp manually checks that the business has a license and is in good standing.

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