Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
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These are the Google Ads reporting metrics still affected by May 2 bug
The company is still working to fully correct reporting for May 1 and 2.
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Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed beta.
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Google Ads unveils several fine-tuning controls for bidding strategies
Campaign-level conversions and a new smart bidding strategy are among the new features.
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Google says image search referrals will not get new source URL (but forgets to tell us)
The company teases publishers with more traffic data and then retracts that offer.
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Nextdoor emerges as a location marketing destination
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.
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Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%
Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices.
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The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago.
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Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema graph.
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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
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“Trips” consolidates Google’s travel offerings
Enables advertisers and marketers to reach travelers on desktop and mobile.
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3 ad copy mistakes keeping you from paid search success
Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
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Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction data.
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Google bringing new Shopping experience with personalization, local and better checkout to U.S. next
The redesign and new features aim to lure shoppers away from Amazon.
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Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
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New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
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