Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms.
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Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant.
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Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
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Google Maps displaying redirect notice alerts when users click on business website URLs
A bug within Google Maps may be resulting in traffic loss to company websites and locations.
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Google tests showing weekly site visits in automated ad extension
The extension is further highlighted with a people icon.
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Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
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Bing now supports batch mode for submitting URLs to Bing
You can now use a single Bing API request to submit up to 500 URLs, instead of making 500 individual API requests.
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Yoast, Google devs propose XML Sitemaps for WordPress Core
The proposal also includes an API for further customization.
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SMX East registration is open!
Unlock the actionable tactics you need to maximize awareness, generate leads, and boost conversions!
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Google June 2019 core update finished rolling out on June 8
It took five days for Google to roll out the June 2019 core update and about three-days for the diversity update.
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Google Search Console performance overview report now shows 90 days of data
There is now more data at a glance within the Google Search Console overview page.
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Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
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3 key tenets of successful full funnel search
Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search approach.
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