Which service-area business types perform best in local search?
New research from a dataset of 45,000 business across 36 industries that have a physical location were reviewed to answer this question.
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Google showing mobile ‘search by photos’ option in selected local verticals
The new element appears to not have a fixed position but resides below the local pack, sometimes right below.
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Bing launches content submission pilot
Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images.
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Should you do 100% of your SEO in-house?
Here are some real-world scenarios where it can make sense to augment your in-house team with external partners.
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Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
Calls are an important source of first-party data, often neglected by marketers.
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Behind the scenes at SMX East
What are the Search Engine Land editors most looking forward to at SMX East?
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If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
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With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
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Video: Britney Muller Of Moz on Google’s feature snippets
Check out this interview literally behind the scenes at Mozcon.
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Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
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Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
In addition, all advertisers will now automatically start with manager accounts.
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Google Search Console adds Video Enhancement, Video Appearances Performance reports
Google has new reports to help you with your videos in Google Search and Discover.
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Microsoft Advertising will also deprecate accelerated delivery
The option to have ads delivered as early and often as possible will go away next month.
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