Category: Search Engine Land

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.

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Replying to a third of reviews may increase conversions by 80% for enterprise locations.

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Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.

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We also discussed how to build out successful content and manage client expectations.

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Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works.

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SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

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Ad revenues were $33.9 billion in the third quarter of 2019.

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SMX East kicks off in two weeks! Will we see you there?

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A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.

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Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps.

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Don’t try to optimize for BERT, try to optimize your content for humans.

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App campaign advertisers might see changes to asset reporting.

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By the end of this year, Google will stop indexing Adobe Flash.

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Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri.

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Ad revenue growth accelerated in the third quarter.

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BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.

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Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.

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An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole.

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Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020.

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A new approach combines the benefits of feed-based customization with the simplicity of IF functions.

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