Category: Search Engine Land

The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps.

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It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases.

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It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.

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What it is, how it works and what it means for search.

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Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines.

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The Google Webmaster Conference was filled with fun information. Here are the more important topics covered.

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Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful.

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Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?

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It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks.

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SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube.

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Personalization preferences are maintained across both languages.

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Check out your new Speed report under the Enhancements tab within Google Search Console.

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The changes that can affect the visibility of your products in Google Shopping.

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Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.

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Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.

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Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design.

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WordPress users can see data pulled from various Google products.

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GatherUp’s examination of internal data shows benefits of inclusive process.

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Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.

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The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt.

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