Google Ads overreported conversions due to bug — working on a fix
Conversion reporting is affected between November 11 and November 20.
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Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
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Pause out of stock products with this Google Ads Script
Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify.
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Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you
The move is part of a much larger strategy to host the transaction.
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The benefits of using call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns.
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Google Search Console adds Product results filters to performance report
Google announced you can now drill deeper into how your product rich results are doing in search.
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Preview your recipe results on Google Home Hub devices
Google has updated the rich results testing tool to preview recipes on smart displays using Google Assistant.
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Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports.
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Digital advertising is not the dot com bubble, improper attribution is
The real problem in paid search right now is our belief that we can track everything.
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Google for Jobs: Everything you need to know to optimize for better ranking
This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market.
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Google brings audio news aggregation to smart speakers, phones
The Google Assistant acts as a kind of algorithmic, news DJ.
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Rich answers in Google mobile search more than doubled since 2018, study finds
Image carousels also occurred 151% more often than the previous year.
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Soapbox: The compromise between UX and revenue is not so simple
Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate conspiracy.
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Bing says it has been applying BERT since April
The natural language processing capabilities are now applied to all Bing queries globally.
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What does it take to be a winning team?
Send your crew to SMX West 2020 for a rewarding and productive team-building experience.
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How to use new Google Ads Combined Audiences
Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.
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