Category: Search Engine Land

The company alleges breach of contract, unfair competition and lost ad revenue.

Please visit Search Engine Land for the full article.

Google’s social media channels are reported to be helpful as well as connecting with local search pros.

Please visit Search Engine Land for the full article.

Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe!

Please visit Search Engine Land for the full article.

John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets.

Please visit Search Engine Land for the full article.

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

Please visit Search Engine Land for the full article.

In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.

Please visit Search Engine Land for the full article.

Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.

Please visit Search Engine Land for the full article.

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.

Please visit Search Engine Land for the full article.

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

Please visit Search Engine Land for the full article.

Some surprising ads are no longer appearing on the search result.

Please visit Search Engine Land for the full article.

Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

Please visit Search Engine Land for the full article.

Keep your cool this holiday weekend knowing your campaigns are in top shape.

Please visit Search Engine Land for the full article.

A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

Please visit Search Engine Land for the full article.

The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.

Please visit Search Engine Land for the full article.

Four reports remain impacted.

Please visit Search Engine Land for the full article.

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.

Please visit Search Engine Land for the full article.

There are material differences between user behaviors of different generations.

Please visit Search Engine Land for the full article.

The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.

Please visit Search Engine Land for the full article.

Check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your bidding strategies.

Please visit Search Engine Land for the full article.

Search behaviors are changing as users “ping pong” their attention across search results pages.

Please visit Search Engine Land for the full article.