Category: Search Engine Land

Here are 5 tips from our PPC community we think are worth a second look.

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What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.

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Here are 5 tips from our SEO community we think are worth a second look.

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Bill Slawski of Go Fish Digital shared which patents topped his list this year.

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No codes required to register for vendor advertising.

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A look back at some of the year’s key voice search and virtual assistant metrics.

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An old industry colleague and friend in the White House is working to improve government websites — and is hiring.

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Based on my own testing, PLT and CBR are the technical aspects I believe will determine website success, or failure, in the new year.

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PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.

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Advertisers will be directed to the online form.

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Why you need to look at the operational needs as well as revenue impact when determining SEO team size.

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Google says it was protecting the French public from deceptive websites.

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Google says it was protecting the French public from deceptive websites.

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Using clear, easy to understand alt text helps your SEO and makes a big difference to a visually impaired person.

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There’s still a long way to go to fix the fake-news problem, but even further for Bing according to a new Stanford report.

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Columnist Jamie Pitman talks to some of the leading figures in local search to find out what went wrong with the Local Guides program, and if enough steps are being taken to fix it.

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The new flight search experience uses real-time data and direct integrations with airlines.

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Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.

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About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.

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From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.

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